Search engine optimization is the practice of making your website more appealing to Google and Bing, while not sacrificing the experience for real people on your website. This foundation is essential with the drastic increase in the number of people practicing SEO on a daily basis who are using many outdated strategies. For example, keyword density used to be a major factor for SE but is essentially irrelevant today.
What Is Keyword Density, And Why It Is Bad
If you aren’t familiar with keyword dense copy, this is what it would look like:
“We have the best pizza place because our pizza place makes the best pizzas out of all the pizza places in Sheridan.”
As you can see, this content is atrocious. It may actually make you not want pizza. Unfortunately, it is content like this that was so prevalent from SEOs for years, and is still in use today. So, when we talk about our search engine optimization services, we get a little technical. Our goal is for you to understand, at least conceptually, about what will impact your rankings and organic traffic.
How We Do Search Engine Optimization
The backlinks to your website are a huge component for your websites ability to rank. Google used to call this Page Rank, but have since retired that as a term they use outside of internal discussions. The reason being is that people were too heavily focused on it, and tended to optimize it far too much. While Google is aiming for a future where links are not a driving factor for rankings, they are very much an important part to your SEO.
With that out in the open, now comes the scary part. Google does not like when people try to cheat, and build bad links. In fact, here is an article about them punishing thousands of sites for trying to cheat the ranking algorithm. Yes, Google punishes websites by making them not show in the search results for bad SEO.
So, how is our Wyoming marketing agency any different? First off, we are highly skilled at social media. While Facebook isn’t a direct ranking factor for Google, Facebook, and the other social channels, are a fundamental way to get your content noticed online. You see, Google wants to see natural links, people openly choosing to link to you without compensation, so you need to create amazing content and propel that through social media. We are able to do this with you through blogging, video creation, and some other tricks.
If you are ready to treat your website as a true business grower, and start generating customers, then reach out to us today. We’d be happy to put together a high level SEO strategy, and discuss what it would take to implement.