by Luke Whittemore
At Flood Marketing, we often wonder, question, and strategize the effectiveness of the many marketing channels the Internet has given us. Social media, websites, online advertisements, and, oh yeah…YouTube!
YouTube has been bringing fame and fortune to millions of companies and everyday people for nearly thirteen years now. For many of us, this video site is where we spend a great deal of our day. Learning, watching, laughing, and killing time. The power that this website holds is something quite extraordinary, and I recently shared one of the most powerful examples of this with my fellow team mates here at Flood.
On June 30, 2015, the founders of MegaBots Inc., challenged their competition from Japan to compete in a giant robot dual. They did so on YouTube. The robots are controlled with one or two human drivers. They stand up to 16 feet tall, and cost over two million dollars to construct. Cannons, claws, they’re suited with the works. With over 7.4 million views, the MegaBots Inc. video has built up excitement in fans worldwide that are anxiously awaiting the announcement of the dual date.
MegaBots Inc., was founded in 2014 in the United States, and before that, Japan had already developed a similar robot – Kuratas. Now China wants in on the fight too. The interest in these “Giant Fighting Robots,” has grown to astronomically. Millions of eager robot enthusiasts are now awaiting not only the first dual, but the possibility of sitting in the pilot seat of one of these monstrous machines.
The release of the challenge video has also sparked the potential of MegaBots, and robots of the like, one day taking over the eSports world with actual leagues and competitions. A one-minute-forty-second video on YouTube has now opened countless doors for MegaBots Inc., including raising $550,000 on Kickstarter from hopeful fans, interest in advertising, and what could be one of the most watched moments in television’s history this fall.
YouTube is truly a place to be when it comes to video advertising. Advertising opportunities are endless, and the amount of people tuning in each day is now over 1.3 billion. The potential reach is right up there with social media outlets and offers the chance to connect with viewers you may have never thought possible. Grab a camera (I can help with that) and start utilizing the power of YouTube.
Check out these awesome clips from the original challenge video to the full story of Japan and China ready to join the battle.