Legacy Pregnancy Center rebrand and website was one that clearly fit out Cool People Cool Project Cool Partners mantra, Legacy exists to embrace, encourage, and empower women and families facing an unexpected pregnancy offering hope through educational, social, emotional, spiritual, and practical support.
The Legacy Pregnancy Center logo is one that represents hope and new life. We wanted to incorporate the three trimesters of a pregnancy, the hope of a future for both family and child and the gift of new life in a powerful, encouraging and supportive design.
Legacy’s websites serve 2 functions, one as a fundraising tool where donors can go and make donations conveniently and easily, and one where men and women can go to find options, support and help when facing an unexpected pregnancy.
We incorporated the soft, hopeful and important elements from the brand all throughout Legacy’s communication. From letter head, to business card to envelope… the message of hope shines through in the design.