It’s funny how a new year — with just the flip of a calendar page — can become a time where all of us are a little more self-aware. As Chief Operating Officer for Flood Marketing, I have a direct view of each individual’s strengths and weaknesses. Each team member brings a unique set of talents to the table, a vibrant energy all their own, and distinct performance traits that, when orchestrated together, make our company the force we are in this year of 2019.
One of my goals for the year is to read more. First up on my 2019 reading repertoire is to finish up a personal-development read, titled High-Performance Habits by Brendon Burchard. This book holds great power for a team like ours, and I was excited to share with them, the six habits Burchard discusses in his book. If you’re not a reader or you are looking for a quick boost in your workday, I encourage you to watch his YouTube hit, “High-Performance Habits in 5 Minutes” for a bit of inspiration!
The first of the six habits that high-performers practice, as identified by Burchard through his extensive research, is to Seek Clarity. When we went around the staff meeting table in discussion, it was interesting to see that the bulk of our team chose this as one of the six habits they do best. It shows how much we all care about the content and message we put forth. I am proud to say, in gathering as much information as we can from fellow team members, clients, partners, and leadership, we put forth great and thorough efforts. Whether it be in initial talks with a prospective client or putting the final touches on website content, we are all concerned with “getting it right.”
The second habit is done well by all, I believe. When you walk into our Sheridan, Wyoming office, it’s obvious we each love the work we do and are happy to be there making a difference– Habit #2 is to Generate Energy. Perhaps what makes us so passionate about our jobs is the fact that, not only do we have a strong culture, but together we bring high spirits to the workplace, and we tend to attract partners and clients with the same affection. Each of the businesses and organizations we work with as a company gives us an opportunity to obtain a new perspective in marketing. Each message, page, style, and voice is different, just like our clients. Without our team’s positive energy, those unique qualities would be more often challenging to convey.
Part of generating a great ambient energy is similar to the third habit, which is to Raise Necessity. Everyone has their own way of getting focused and honing their mind to take on work. For those of us that are visual, we like to see the tasks we have on hand up-front by creating spreadsheets, organizing calendars, or hanging up notes. Some of us need an escape from the noise, tuning out the office sounds and getting into a solitary zone with headphones. Whatever it takes for a member of Team Flood to raise necessity, leadership is open to. Our clients come first, and it’s respected that each of us has a unique way of making sure that happens.
Now, when Monday morning rolls around, the aroma of coffee is always a little stronger than other days and occasionally the clock seems to run a little slower. Surely it’s the same in many another office setting. The fourth habit of Burchard’s, I found to be a probable area of improvement for most– that is, to Increase Productivity. No matter how high an individual employee or team performs, there is always a need for higher productivity. That’s simply how a business grows. Whenever necessary, we must swiftly shift to allow room for growth and bigger demands, to learn new marketing trends, and take on exciting new projects. The need to increase productivity is constant, and while some may see that as a weakness, it is also something we feel fortunate to experience. In our efforts to meet our goal of being 10,000% better by October 6, 2019, upping productivity every single day is an absolute necessity. As you can imagine, here in the Flood office, the coffee is on the house!
How do you get someone to believe in you and your business? It has a lot to do with Developing Influence, the fifth habit of high-performance. Without influence, Flood Marketing would look much different than it does today. It comes down to understanding how our team works together as well as within each department. It requires understanding how to best carry out Flood’s mission, and how our individual roles fit into the puzzle of representing our company. Having influence is not just to persuade a potential client; it’s about understanding the powerful difference our team can and has made in this industry, and poignantly delivering and demonstrating it.
If Demonstrating Courage were as easy in the business world as it was in The Wizard of Oz, we’d surely all be wearing shiny gold badges with bright blue ribbons. “High-performers speak their truth more often,” says Burchard. Those who share what they are feeling or thinking honestly with others, tend to be great leaders in the business world. By having the guts to explain areas you believe need improvement, by giving honest feedback, by sharing your own opinion, and all the emotion that entails– courage is well demonstrated. From our meeting, some of Team Flood feel we do this well, while others admittedly feel the need for improvement in making this a habit. Understandably, the adverse habit of holding back is often out of fear that someone may not agree, or that one’s opinion would cause an uncomfortable stir. However, no matter the reason, if a team member feels strongly in some way, or finds a flaw in any of our processes, Flood culture strongly encourages one another to share. With the understanding that everyone’s intentions are positive, it can only make us better in the end.
As I continue my reading of Burchard’s best seller, I feel confident that 2019 will be the greatest year yet for Flood Marketing as we strive to strengthen our habits of high-performance. Each day, we’re getting one step closer to 10,000%!
By Emily Hawkins