Fly Shop of the Bighorns has served as Wyoming’s primary flyfishing store since 1987 and carries the largest selection of flies and material in the area. As they’ve grown, they recognize the need for a brand refresh and a platform that they could launch from under new ownership.
The challenge with this logo was to keep some of the elements that were known by the fly shops customers, but to simplify and modernize the brand for new growth.
From logo to website and everywhere in between you’ll see a brand that is active in and excited about its local fly fishing community. FSOB is positioned to continue to serve its current clientele and resonate with an up and coming generation of fisherman and woman.