Recently we spent some time with a man named Ryan Holiday. Ryan is an author, a media strategist (of the highest caliber), and a genuinely impressive individual. Ryan served as marketing director for American Apparel, apprenticed under Robert Greene (author of 48 Laws of Power, etc.) Ryan has just released his book “Ego is the Enemy”, (Wall Street Journal, USA Today, and international bestseller). During our time with Ryan he spoke heavily about ego and its effects on how you execute, how you win and how you lose. We started thinking about how that applies to us, and we’re proud to say that our “lack” of ego is one of our biggest strengths in our industry, and we’re doing our best to keep it that way.
Many firms this day and age have a lot of ego. Many firms believe that they have the right answer and they work to carry out what THEY think is best for their client based on their own observations of its utility and function. You’ve heard the phrase “I’m not going to die on that hill”? Well, at Flood when we got started we claimed no territory, we tried what we thought would be best based on observation (not ego) and we’ve carried on and grown using that same mentality. At Flood, we start with a detailed creative brief asking the client what they want, challenging them to come out with answers to questions they’ve probably never even considered. While we do tend to have strong professional opinions and thoughts, or ideas, on how something can work, we do not presume to know everything there is to know about, well, anything really. Gary Vaynerchuk, a guy we listen to around here, says “I’m pretty good at sticking to what I know. You don’t see me social commentating on health-care or presidential debates. I talk about what I know because I’m petrified of being wrong.” We understand that the very best people are those who know they are not. We don’t fake perfection or industry omniscience at Flood, we care about our clients, and we do our best to partner with them for the best possible chance of winning.
We want to know what YOU want! How do you want it to work? What does SUCCESS look like to your company or project?
We see a lot of agencies that aren’t asking these questions, and we think that should be a red flag. We want to take the problem and not only develop a strategic and effective solution, but continually add value, as a Flood product. There is a fine line between ego and self confidence, and we do the latter well by keeping our own ego in check. Ego is hitting the iceberg and going down with the ship, self confidence is knowing there could be an iceberg coming and not hesitating to change course for the completion of the task. Mission “drifts” hit icebergs, we want our projects to arrive alive, and in better shape than they expected.