Flooducation by Andy Menth
By mindfully composing and designing photos that display subjects in ways that the viewer would not normally experience them, you’re able to capture the visual attention of your audience. Regardless of whether you’re advertising or posting your weekend festivities on social media, the idea is to share a personal encounter or interpretation of a subject. From behind the camera, you gain authority over perceptions, and by using the tools of modern mobile technology, you have the ability to shape attitudes and emotions of the viewer. Consider the following mobile photography tips the next time you pull out your smartphone to take a snapshot.
#1 Seek unique perspectives: Look around, play with your camera angle and your subject arrangement. Find or create a more interesting composition than the average person’s eye-level viewpoint. Check out this quick YouTube video by Kenneth Wayne!
#2 Get low & close: Macro-lense style! This approach can often offer visual interest that’s abstract and/or textural. Getting personal with your subject may reveal to the viewer details typically overlooked. When taken from low angles, photos which present the subject in a towering position suggest power or strength.
#3 Get high & distant: Spend time investigating your environment. Scout for surrounding viewpoints– there may be neighboring buildings or objects you can stand on, which offer more distance and, therefore, a more inclusive view of a large subject. Distance also allows for the subject to appear small or modest.
#4 Editing: Using your camera app’s editing tools can help to shift the viewer’s attention to what you decide is the important part of the photo.
Contrast – Controls depth of values & richness of color. Increasing the contrast will give a photo an eye-catching “pop”.
Sharpening – Controls the intensity of edges. Increasing the sharpness of your photo will emphasize textures and details.
Focus – or vignette, allows blurring of unimportant elements and control over the clarity of desirable elements.
In high spirits of the holiday season, we held an office photo contest! Check out the best holiday-themed photos by some of the talented Flood Marketing team!