Antelope Butte is a local ski resort and Mountain recreation area that was closed a number of years ago, much to the dismay of many skiers and snowboarders in the northeast Wyoming area. With the hard work of the community and a promised reopening Flood was excited to take on the challenge of a brand refresh.
We knew the AB logo had to be fresh and position the mountain as new and exciting, without losing the rich history gained over it’s many years of service to the community.
The new brand allows Antelope Butte to be seen as the old mountain that is known and loved, refreshed and reopened by Antelope Butte Foundation. We’re proud to have been a part of the project!
We incorporated elements from the old logo, with the older “AB” built into a more modern mountain design, paired with a type taken from a sign found in the old lodge.